The card is slightly unusual in that it sells for more than the merchandise value. ( Read more: Giftcard spending to reach an all-time high)Įach card comes with $400 preloaded and gold status in Starbucks' loyalty program. "Mobile e-gifting also delivered record holiday results, with the most popular days for e-gifting being Christmas Eve and Christmas Day. ![]() "Our Starbucks card had its best holiday season in history, as measured by any metric, with more than $1 billion loaded during Q1, the most ever loaded onto any kind of Starbucks card," he said according to the call transcript, provided by Morningstar. This holiday season, Starbucks will be looking to repeat last year's performance, which CEO Howard Schultz called "stunning and almost unbelievable" on its fiscal first-quarter earnings call. Some would-be buyers took to Twitter to express their frustration at not being able to score a card. About 400 had been made available a bit earlier to people who had achieved gold status in Starbucks' loyalty program about 100 were sold accidentally when a link prematurely went live on Gilt on Thursday, according to Linda Mills, Starbucks' director of retail brand public relations. Within 30 minutes, more than 11,000 people had tried to get on a wait-list for the card.Ībout 500 cards were available to general members. When the sale went live at noon, Maybank said, 's hits per minute beat those on Cyber Monday by nearly 2.5 times. The second it opened up, they bought it," "Our customers are savvy and fast, and they were refreshing the page constantly. "We call them shopping athletes for a reason," she said. "It took just seconds this year to sell out, which was phenomenal," said Alexis Maybank, Gilt Groupe co-founder and chief business development and strategy officer. ![]() Personal Loans for 670 Credit Score or Lower ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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